Senior Product Marketing Manager (all genders)

The Role (What’s in the Box)

Our ambitious team in Copenhagen is looking for a Senior Product Marketing Manager. Working in the Brand Team, you will own end-to-end product marketing strategy from influencing product development to shaping customer messaging, campaigns and lifecycle journeys, ensuring our products are at the heart of our storytelling and our communications excites active customers, inspire lapsed customers to return and intrigues prospective customers to convert.

In this role, you will be the primary lead for aligning with various Global and local stakeholders, ensuring our Nordic product marketing strategy is both autonomous and integrated with our global vision and product strategy. You will be based in our Nordic Head Office located on Islands Brygge and report to the Associate Director of Brand. This is a highly cross-functional role that will require you to operate with a deep understanding of both the commercial side as well as the operational side of our business. If you are a strategic thinker, customer-centric marketer, and ambitious leader who thrives in a data-driven environment, this is the perfect opportunity for you!

What You’ll Do (The Recipe)

Strategic Planning & Product Alignment

Lead end-end product marketing: Serve as the definitive team point of contact for the physical product, acting as the strategic counterpart to the Local Product team to shape the future product roadmap.

Upstream Influence: Drive early-stage involvement in product investment discussions, ensuring consumer insights and commercial impact are considered in Go-To-Market prioritization

Execution of High-Impact Campaigns

Campaign Leadership: Lead large-scale local product marketing campaigns for major launches, seasonal capsules, and strategic partnerships, focusing on high-impact storytelling, clear product proof points and consumer excitement

GTM Strategy and Localization: Build on and adapt global toolkits into bespoke local GTM (go-to-market) strateg