Senior Product Manager, Product Design

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: Austin or London (Hybrid)

About the Role

We're hiring the first embedded Lead Product Designer for Cloudflare's Web Integrity & Trust product suite. More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our customers.

Cloudflare sits in front of more than 20% of the web. That vantage point lets us detect automated threats, fraud, and traffic manipulation at a scale and depth no one else can match. Turning that raw signal into something a human can understand, trust, and act on is one of the most interesting design problems in security today — and it's the problem you'll own.

Our products make probabilistic decisions in an adversarial environment. “Is this traffic truthfully representing who they are?” and "Can we trust this traffic?" doesn't have a clean yes-or-no answer. Our objective is to minimize risk without ever having ground truth. Your job is to make that kind of reasoning legible and controllable to the people who rely on it, from the security analyst running an investigation to the marketing team trying to understand the performance of their most recent campaign.

This role spans the full arc of how customers work with our product suite, from navigation, configuration, exploring and investigating their traffic, to proving the value of what Cloudflare's network sees. Today those experiences live in disconnected places; a core part of this role is envisioning the coherent product they should become. This role will work directly with the Director of Product and across the PMs who lead each product line

This is a rare "0-to-1" seat: you'll help define the interaction model for a suite of product categories we are largely inventing, with room to shape not just how it looks but what it fundamentally is.

Who you are

Note: A portfolio is required for this role. Please include a link to work that shows how you think. The interview process will dive in deeper.

A product inventor who works in the medium of design. You've taken genuinely ambiguous, ill-defined problem spaces and defined what the product should be. You can point to work where the concept was yours.

You've had to make a complex, high-dimensional system legible to the people who live in it, whether in security, fraud, observability, developer tools, analytics, network operations, finance