Senior Product Manager - Growth

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the role

We are looking for a Senior Product Manager to own and evolve one of the most important areas of the Typeform experience, product usage and growth.

This role sits at the intersection of Product, Data, Marketing, and Lifecycle. You will own the full journey across onboarding, activation, retention, and engagement, helping customers discover value faster and return more often.

The opportunity is significant. We have a strong testing and publishing motion, but there is still a large gap between users creating forms and becoming active, retained customers. This role is central to improving that journey and turning usage into sustainable revenue growth.

You will partner closely with Lifecycle Marketing, PMM, Research, Data, and Engineering to define and execute a clear growth strategy across the customer lifecycle. This is not a role for someone who waits for perfect information or builds roadmaps around ideas alone. We are looking for someone who starts with the problem, uses data to identify opportunities, and moves quickly to test and learn.

Things you will do

Own the onboarding, activation, retention, and engagement product experience end to end

Build and drive an integrated growth roadmap alongside Lifecycle Marketing and PMM

Define product strategy for your area, grounded in customer insight, business impact, and data

Identify friction points across the user journey and turn them into fast, testable opportunities

Lead experimentation across onboarding flows, engagement loops, and retention initiatives

Partner closely with Research and Data to deeply understand customer behavior and usage patter