Senior Product Data Analyst- Consumer Growth

About the team

SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.

As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people discover, adopt and use the product — and how that behaviour translates into sustainable commercial growth. This includes understanding our acquisition funnel, improving activation and conversion, increasing customer value, and reducing churn.

We’re looking for a Product Data Analyst to join the Consumer tribe and become the analytical partner for SumUp Consumer. You’ll work closely with Product Managers, Designers and Engineers, alongside our Analytics Engineering team, to understand customer behaviour, shape product strategy, and connect product performance to business outcomes.

You’ll help answer questions such as

Which acquisition channels and customer segments generate the strongest long-term value?

Where do customers drop out of the journey from acquisition to activation?

What drives repeat usage, retention and churn?

Which product changes improve conversion, customer value or commercial performance?

How should we prioritise product investments across markets and customer segments?

If you’re motivated by meaningful analytical work, enjoy translating complexity into clarity, and want to see your insights directly influence both product decisions and commercial outcomes, this role is for you.

What you’ll do

Analyse customer behaviour and product performance across the full consumer lifecycle — from acquisition and activation through engagement, retention, churn and reactivation.

Identify opportunities to improve conversion, customer value and sustainable growth using funnel analysis, cohort analysis, segmentation and behavioural analy