Senior Performance Marketing Manager

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts

Tide is available for UK, Indian, German and French SMEs

Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

Over $300 million raised in funding

Over 2,500 Tideans globally - we’re diversity champions!

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE

As a Senior Performance Marketing Manager at Tide, you will play a key role in driving the growth of our UK market. Working closely with the Performance Marketing Lead, you will support the acquisition roadmap for our core Business Current Account while also spearheading marketing initiatives for our high-growth verticals, including Wealth Services and Insurance.

This is a versatile, cross-functional role that offers a holistic view of the business. You will collaborate with channel specialists, analytics teams, and commercial stakeholders to ensure we hit our core KPIs. We are looking for a data-driven professional who can not only support existing plans but also identify and execute their own growth initiatives to bring scale and efficiency to our marketing efforts

SOME OF THE THINGS YOU'LL BE DOING

Growth Execution: Partner with the Performance Marketing Lead and channel owners (Paid Search, Social, Affiliates, CRM, etc.) to deliver the UK acquisition roadmap.

Product Expansion: Lead performance marketing activities for Wealth Services, Insurance, Admin Services and others, ensuring these products are integrated into our broader growth strategy.

Data & Analysis: Own performance analysis and reporting. You will use data to draw actionable conclusions, optimize campaigns, and define next steps for the team.

Forecasting: Support the planning process by building data-driven forecasts that help the business understand performance trends and scaling opportunities.

Operational Excellence: Manage day-to-day operational tasks, including website and offer updates, to ensure all marketing communications remain compliant with regulatory requirements and market changes.

Stakeholder Management: Act as a key point of contact for stakeholders across Product, Engineering, and Commercial teams. You will be expected to clearly communicate objectives and secure buy-in for new projects through data-backed evidence.

One Team Collaboration: Support the wider Member Accession Marketing (MAM) department by translating strategic ideas into clear, executable briefs for channel managers.

WHAT WE ARE LOOKING FOR

Professional Background & Channel Expertise - 5+ years of hands-on experience in performance marketing. You should have deep expertise in at least one (ideally two) of the following areas: Paid Search, Paid Social, Affiliates, CRM, SEO, Programmatic, Offline channels e.g. Direct Mail, Print, TV

Technical Proficiency - proven experience using tools to manage, execute, and monitor the results of performance channels, such as: Google Ads and SA360, Appsflyer, Impact Radius, Contentful, Salesforce Marketing Cloud, Figma

Data-Driven Mindset - you are naturally Data Driven and highly analytical. You have strong experience using BI tools (such as Looker) to extr