Senior Performance Marketing Manager

Performance Marketing Manager / Senior

Bolton (Hybrid, 3 days on site)

£60,000

Forward Role are proud to be working with a well-known, long-established B2B organisation to find an experienced, technically strong Performance Marketing Manager to lead performance across paid search, SEO and social - both paid and organic.

This isn't a role for a single-channel specialist. My client needs someone who understands how search, organic and social affect each other - how paid activity supports organic demand, how social creates demand that search later captures, and how to judge performance across the whole mix rather than one channel in isolation. You'll help shape the strategy and make sure it's delivered, equally comfortable presenting a recommendation to senior leaders as you are going into an ad account and questioning a bidding decision.

You'll manage a mix of specialist external partners and an in-house team, so this role needs real technical depth alongside the leadership skills to get the best out of both.

Key Responsibilities

Own performance across paid search, SEO, paid social and organic social, managing budgets and channel mix against agreed cost-per-lead and ROAS targets

Understand and measure the halo effect between channels, including how paid activity affects organic, brand and direct demand

Set clear scopes, targets and expectations for PPC, paid social and SEO partners - going into the accounts yourself to review structure, bidding, audiences, keywords and creative, rather than taking recommendations at face value

Hold partners to account for delivery, performance and value for money, and make sure their knowledge builds up inside the business over time

Line-manage SEO Technical, SEO Content and Organic Social specialists, setting clear objectives and coaching regularly

Turn agency strategic advice into a prioritised roadmap the in-house team owns and delivers

Work closely with Campaign & CRM Marketing and Customer & Digital Product teams to support wider campaigns, landing pages and the onsite journey

Help shape performance marketing strategy with the Head of Performance Marketing, and turn data into clear insight and recommendations for senior leaders

Present trade-offs honestly - volume against margin, short term against long term, paid against organic

Stay ahead of platform changes, AI-driven search and automation, testing new ideas quickly and scaling what works

Work hands-on in Google Ads, Microsoft Ads, Meta, LinkedIn, GA4 and SEO tools, and ensure tracking, attribution and conversion data are accurate and trusted

What You'll Bring

Strong technical knowledge of paid search, plus solid working knowledge of SEO and paid and organic social

Proven experience managing agencies and contractors, and getting the best from them

The confidence and technical depth to challenge specialists in their own area

A clear understanding of how channels affect each other, with experience measuring halo and incrementality

A track record of improving performance against return, cost-per-acquisition or margin targets

Experience leading and developing direct reports

Confidence with data, attribution and GA4

The ability to influence senior stakeholders and explain complex performance simply

A commercial mindset that focuses on profit, not just volume

If you're a performance marketer who thrives on owning the full channel mix - not just one slice of it - and want to join a well-established, well-known B2B name at an exciting stage of growth, I'd love to hear from you.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.