Senior Online Marketing Manager

About the role: What's in the Box

As a Senior Online Marketing Manager, you will join the Growth Marketing team in Amsterdam where you play a key role in driving scalable, data-driven growth across the Benelux region. You take ownership of our online marketing strategy and execution, ensuring we reach the right audiences in the most effective way across the full digital funnel. You will directly impact how HelloFresh acquires and engages customers, while continuously improving performance and efficiency across channels. Working closely with both local and global teams, you help shape how we show up online and how we grow our customer base.

What you’ll do: The Recipe

Own and drive the online marketing strategy across paid channels, ensuring strong performance across the full funnel

Manage and optimize budgets across PPC, paid social, and programmatic channels to maximize ROI and growth

Analyze campaign performance and translate data into actionable insights to continuously improve results

Collaborate with brand, creative, and global marketing teams to develop and iterate high-performing assets

Lead testing initiatives across creatives, audiences, and landing pages to improve conversion rates and reduce CAC

Challenge and support channel specialists to elevate performance and implement best practices across platforms

Stay up to date on industry trends, platform developments, and competitor activity to identify new growth opportunities.

What you’ll bring: The Ingredients

3+ years of experience in online marketing, performance marketing, or digital advertising (agency or in-house)

Solid understanding of paid channels such as PPC, paid social, and programmatic advertising

Strong analytical skills and experience working with data to drive decisions and optimize performance

Expertise in CRO tactics, funnel optimization as well as online traffic analytics.

Ability to manage multiple projects and stakeholders in a fast-paced environment

Clear communication ski