Senior Marketing Manager

Senior Marketing Manager | Central London | Up to £70,000 plus benefits | Hospitality Sector

Zachary Daniels is partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.

This is a high impact role suited to someone from a fast paced, high volume environment such as QSR, casual dining or a multi-site consumer brand. You will take ownership of a key marketing channel across a portfolio of well-known brands, with a focus on driving commercial performance, cultural relevance and customer engagement.

Working closely with teams across Marketing, Digital, Social, CRM and Operations, you will shape strategy and deliver integrated campaigns that connect with today's consumer, particularly younger, digitally engaged audiences.

The Role

Lead the development of a channel strategy aligned to commercial objectives

Ensure the brand remains consistent, competitive and relevant across all touchpoints

Support key initiatives including menu launches, pricing and value positioning

Plan and deliver multi-channel campaigns from concept through to execution

Own the marketing calendar and align activity with wider business priorities

Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store

Take ownership of channel performance across owned platforms

Use data and CRM insight to drive segmentation, personalisation and optimisation

Set KPIs, analyse results and continuously improve performance

Lead partnerships, brand activations and local marketing initiatives

Deliver culturally relevant campaigns that drive footfall, frequency and visibility

Manage external agencies and influence stakeholders across the business

Support and develop junior team members

Manage budgets, forecasting and reporting with a strong commercial mindset

What We Are Looking For

Proven experience in a senior marketing role within QSR, hospitality, retail, leisure or another multi site consumer environment

Experience within a high volume, fast moving brand would be highly advantageous

Strong track record of delivering commercially impactful marketing campaigns

Experience across CRM, owned channels and performance marketing

Confident stakeholder manager with experience leading agencies and complex projects

Commercially focused, data driven and comfortable making decisions based on insight and performance

Strong understanding of campaigns that resonate with younger, digitally native audiences

About You

Strategic thinker who enjoys being hands on and working at pace

Clear and confident communicator with sound judgement

Collaborative and relationship driven

Proactive, resilient and adaptable in a fast-paced environment

Passionate about brand, customer experience and measurable results

This is an opportunity to join a globally recognised hospitality brand during a period of growth and expansion.

Apply now to find out more.

Reference: BH35775