Senior Marketing Manager, Virality (all genders)

The role

As a Senior Marketing Manager, Virality, you’ll join the global Referrals team — one of HelloFresh Group’s key growth engines. Your mission: build customer journeys and referral experiences that people actually want to share.

This role sits at the intersection of CRM, product marketing, growth and performance marketing. You’ll own customer-facing referral communications across CRM and in-product touchpoints, turning happy customers into active advocates and driving measurable customer acquisition through referrals.

In our customer-centric and data-driven Referrals team, you will be responsible for planning, executing, and analyzing referral campaigns across digital and product touchpoints for 34 markets and 8 brands globally. You’ll collaborate cross-functionally with Product, CRM Operations, Analytics, Pricing & Discounts, Creative and local market teams to deliver seamless and scalable referral experiences across the customer journey.

You’ll work closely with Product, CRM, Analytics, Pricing and local market teams across the globe to shape referral strategies, launch experiments, optimize customer journeys, and improve conversion performance.

If you love combining creativity with data, enjoy solving complex marketing challenges, and thrive in fast-paced, evolving environments — this role is for you

What you’ll do

Build Referral Experiences People Want to Share

Develop and execute referral communication strategies across CRM and product touchpoints that encourage customers to invite friends and drive new customer growth.

Orchestrate customer journeys across multiple touchpoints to ensure seamless messaging, consistent UX, and cohesive end-to-end referral experiences.

Partner closely with Product teams to improve referral UX/UI and launch new referral features and experiences.

Work with local market teams to deliver culturally relevant campaigns while maintaining a scalable global strategy and consistent brand experience.

Turn Data Into Growth