Senior Marketing Manager - Merchant to Consumer

Senior Marketing Manager (Merchant to Consumer)

About the team

SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.

More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.

Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.

This role sits at the heart of that growth. As Senior Marketing Manager (Merchant to Consumer), you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers. This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.

What you'll do

Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting

Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website

Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels

Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own

Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising

You'll be great for this role if…

Strong B2C growth or lifecycle marketing experience, ideally in fintech,