Senior Marketing Manager

Senior Marketing Manager

Reports to: Marketing Director

£55,000 - £70,000 Base + Bonus

Hybrid - London

The Company

Leading media events business seeks a highly accomplished Senior Events Marketing Manager to join their fast-growing events team.

As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel, you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry.

Key Responsibilities

Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show

Establish close working relationships with their exhibitor clients to create extended campaigns and outreach

Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance

Utilising a full range of online marketing tactics, including social media, SEO and PPC

Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.

Preparing all promotional copy and collateral for internal and client use

Establishing effective working relationships with speakers to gain their buy in to promote the expo through podcasts, webinars and webcasts

Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget

Profile of Experience

Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications

5+ years event marketing experience preferred, ideally gained within exhibitions

Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI

Experience with digital marketing (SEO & SEM, social media etc.)

Excellent written & oral communication skills

Is a creative problem-solver, detail focused and analytically inclined

Ability to work independently under tight deadlines

Self-driven, results-oriented, with a positive outlook

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover: media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.