Senior Marketing Business Intelligence Analyst (all genders)

The role

As a Senior Marketing Data Analyst in the Marketing Analytics team, you will play a key role in driving data-driven decision-making at HelloFresh. Based at our Global Headquarters in Berlin, you will own the Virality Analytics space, focusing on our Referral / Refer-a-Friend (RAF) programs across 12+ HelloFresh markets and multiple brands (HelloFresh, Factor, Green Chef, Chefs Plate, EveryPlate, and more).

Referral is one of HelloFresh's most efficient acquisition channels and a strategic growth lever for the next chapter of the business. You will be the analytical voice behind referral products, shaping how we measure them, how we grow them, and how we prove their value to the C-suite.

Your insights will shape strategies to optimize customer acquisition, sender engagement, friend conversion quality, and long-term customer value contribution from the referral channel.

What you’ll do

Act as the trusted analytics partner to the Virality Marketing, CRM, and Growth stakeholders — translating broad, ambiguous business questions into structured, prioritized analytical work

Own the Virality marketing reporting (WBRs, QBRs and Forecasting) as well as funnel-level diagnostics across sender and friend journeys

Represent Virality analytics in cross-functional forums with Product, Marketing, Data Engineering, CRM Ops, and Finance

Co-design, quality-control, and analyze A/B tests on referral incentive structures, entry points, share flows and CRM comms

Apply rigorous experimentation methodology — power analysis, primary metric selection, guardrail metrics, sample-size-aware interpretation — and communicate results to non-technical stakeholders

Analyze customer value contribution using MPC2 predictions, sender-reward cost, friend-discount cost, and cost-per-conversion economics

Contribute to virality-related initiatives beyond RAF — organic sharing, social loops, and future referral product bets

Collaborate with fellow analysts across Marketing, Retention, Lo