Senior Lead – Brand & Social

About the opportunity We’re looking for a visionary leader to own the intersection of global brand strategy and social excellence. As the Senior Lead: Brand & Social, you will be the architect of our identity and the conductor of our social presence. You’ll be responsible for ensuring that our brand strategy is seamlessly translated into high-impact social content that drives cultural relevance and measurable growth. You’ll act as a brand guardian while staying deeply operational, managing the team that turn strategy into "shippable" social moments that build trust and community. In this role you will Define the brand-social ecosystem: Build a unified strategy where the global brand narrative fuels our social channels, and social insights inform our long-term brand evolution. Lead Global Brand Campaigns: Act as the strategic engine for brand-led campaigns across the entire marketing org. Ensure campaigns are insight-led, culturally resonant, and creatively world-class. Lead social-first activation: Own the end-to-end execution of our global social media presence. You’ll transform our positioning into a vibrant, always-on engine of content, community engagement, and cultural commentary. Architect brand identity & culture: Evolve N26’s Cultural framework, identifying where the brand should play in the zeitgeist and how we show up authentically on platforms like TikTok, Instagram, and LinkedIn. Drive strategic excellence: Lead the strategic roadmap for brand campaigns and social-first activations, ensuring every piece of content is high-quality, on-brand, and designed to break through the noise. Manage & measure impact: Define the KPIs for brand health and social performance. You’ll rigorously interpret data to prove how brand sentiment and social engagement drive business value. Scale global storytelling: Develop frameworks for brand messaging and social content that can be localized across markets while maintaining a consistent, world-class personality. Man