Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies.
As Growth Marketing Lead, you will help shape Airbnb’s growth strategy across EMEA, with a primary focus on Spain and Italy, by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact.
This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify regional opportunities, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for local market needs.
Success in this role requires strong understanding of the Italian and Spanish markets, including differences in consumer behavior, culture, and platform usage, as well as the ability to translate market insights into actionable strategies that global teams can execute across multiple countries.
Market Insights and Opportunity Identification: Analyze performance data, customer behavior, and market trends across Italy and Spain to identify growth opportunities and inform localized marketing strategies.
Growth Strategy Development: Transform market insights into growth strategies for Italy and Spain, then partner with regional and global channel owners to execute, monitor, and optimize campaigns.
Multi-Market Localization: A
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£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
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