(Senior) Director UX, Operations

About the role

HelloFresh is reorganising UX to work AI-native — practitioners either go deep as platform and skills experts, or broad as generalists who move fluidly across product, design and engineering to drive experience quality and innovation. This role leads UX for our Operations organisation: the part of the business that bridges technology with physical fulfilment, procurement, quality assurance and supply chain, across every market and brand we operate in.

You'll take over from a Director who spent two years shifting this function from reactive delivery to a high-leverage, AI-native strategic partner — including building an internal design platform, integrated with AI tooling, that other parts of the business have since adopted. You inherit that trajectory, not a finished product: some of our highest-stakes bets for 2026, including how we plan menus algorithmically at scale and how we run the internal tools that power supply-chain decision-making, are still being actively designed, not maintained.

This is a Berlin-based, in-person leadership role. Operations is one of several major, Berlin-anchored parts of our technology organization, and regular physical presence — with peers, with your team, and in the room for cross-functional decisions — is a deliberate requirement of how we want this function led going forward.

What you'll own

UX strategy and quality across four core areas of Operations: menu planning and food systems (algorithmic menu planning, ranking, demand forecasting, assortment), fulfillment (production, order management, inventory, logistics, manufacturing, supplier reliability), an internal operations-research platform that runs dozens of optimization models across the supply chain, and the technology backbone that keeps our warehouses and production sites running.

Continued build-out of an AI-native design practice: extending our design system directly into AI-assisted workflows, and using that as proof that UX can lead — not just sup