(Senior) Digital Analytics Specialist

About the team

You’ll join the Digital Analytics team at SumUp, working closely with product, marketing, and analytics stakeholders across the company. The team plays a central role in enabling data-driven decision-making, with a strong focus on tracking, experimentation, and analytics infrastructure.

As SumUp continues to scale, experimentation is becoming a key priority. The team is investing in building a strong experimentation culture, improving tracking architecture, and enabling teams to run reliable A/B tests. You’ll collaborate with a wide range of teams—from Online Marketing to Product—helping them make better decisions through high-quality data and insights.

In this role, you’ll combine hands-on analytics work with stakeholder support and strategic improvements to our tracking and experimentation setup.

What you'll do

Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability

Support teams across the company by troubleshooting tracking issues and advising on best practices

Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies

Contribute to improving our analytics infrastructure, including tagging architecture and data models

Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices

Drive standardisation and governance in tracking and experimentation across teams

Create documentation, templates, and guidelines to scale knowledge and improve self-service

Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions

You’ll be great for this role if you have

Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager

Solid understanding of tracking implementation, including server-side tagging

Experience working with SQL and basic data transformation (e.g. ETL processes)

Hands-on experience with A/B testing and a good und