Senior Data Analyst

Senior Marketing Data Analyst London, Hybrid

Salary up to £80,000

This is an opportunity to join a high-performing analytics function where marketing data drives genuine commercial impact. You will work on complex datasets, influence strategic decisions, and help shape the performance of large-scale digital marketing initiatives within a globally recognised, data-driven environment.

The Company They are a well-established, global fintech organisation operating at significant scale, with a strong presence across multiple international markets. The business combines innovation with deep industry expertise, providing a platform where data plays a central role in decision making. With a strong focus on technology and continuous improvement, they invest heavily in their analytics function. Their culture encourages curiosity, accountability, and collaboration across teams.

The Role You will act as a key partner to marketing and product teams, using data to optimise campaign performance and improve customer outcomes.

Analyse marketing campaign performance across digital channels

Provide insights on acquisition, lifecycle value, attribution, engagement, and retention

Support segmentation and targeting strategies through data analysis

Collaborate with stakeholders to improve marketing effectiveness and ROI

Build and maintain dashboards and automated reporting solutions

Develop and manage data pipelines to enable scalable analytics workflows

Act as the go-to expert for marketing data and performance insights

Your Skills and Experience

Strong commercial experience in analytics within a marketing or digital environment

Advanced SQL skills and experience building data pipelines with tools such as DBT or Airflow

Experience with marketing analytics platforms such as Google Analytics, GTM, Braze, Appsflyer, or Firebase

Strong understanding of experimentation, A B testing, and attribution modelling

Experience developing KPIs and performance frameworks for marketing

Proficiency with data visualisation tools such as Looker

Confident stakeholder engagement skills, with the ability to translate data into actionable insight

How to Apply If you are interested in applying for this Marketing Data Analyst role, please submit your CV for consideration.