Senior CRM Manager - SumUp Pay

Senior CRM Manager – SumUp Pay

About the team

SumUp is building a full-featured personal account for consumers across Europe - making it easy to spend globally, manage money, and get rewarded for everyday spending.

This is the first dedicated CRM hire for the Consumer team – a rare opportunity to build lifecycle strategy from scratch and own how we communicate with customers across every stage of their journey, from first install through to long-term habit.

High ownership, high impact, with real scope to shape how SumUp Pay talks to its customers for years to come.

What you'll do

Own the customer lifecycle strategy to enhance engagement and retention with a relentless focus on the moments that drive growth

Develop and launch multi channel (Email, Push, In-App, WhatsApp) campaigns by forming hypotheses. Taking a test-and-learn approach and move fast – this is not a set-and-forget role

Proactively monitor product usage to identify friction points and translate them into CRM strategies and/or product improvement recommendations

Define and manage user segments, run A/B tests, and continuously iterate on activation, engagement, and retention across six European markets

Partner with the Go to Market (GTM) team to align messaging, timing, and targeting with broader SumUp growth initiatives

You'll be great for this role if you…

Have hands-on, end to end ownership of customer lifecycle campaigns and strategy within a high-growth consumer product – fintech or neobank experience a strong plus

Think in funnels, cohorts, and activation/engagement rates – not just open rates and click-throughs

Are comfortable with leveraging event-driven architecture to design real-time, automated customer journeys that respond instantly to behaviours and lifecycle triggers

Acts as a strategic liaison between technical and non-technical teams, translating complex business requirements into actionable CRM campaigns and measurable results

Have built from scratch before – you're ener