Senior CRM Manager

Senior CRM Manager

£55,000 - £75,000

Livingston, Scotland or London (2 days a week on-site)

An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence the future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions.

THE COMPANY

They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment in digital transformation. Operating across both physical and online channels, they are committed to delivering exceptional customer experiences through data-driven marketing and technology. Their CRM function plays a central role in customer growth, retention, and loyalty, making this a visible and commercially important position. As they continue to evolve their customer engagement capabilities, they are investing heavily in personalisation, automation, and CRM innovation.

THE ROLE

As a Senior CRM Analyst you will own and shape the CRM and loyalty strategy for a leading omnichannel consumer brand, driving customer engagement, retention, personalisation, and CRM transformation in a high-impact leadership role.

Specifically, you can expect to be involved in the following

Own and develop the loyalty programme strategy, driving customer engagement and retention

Define and execute CRM and loyalty initiatives in partnership with senior leadership

Lead customer lifecycle marketing programmes and automated customer journeys

Deliver CRM activity across email, web, mobile, and in-store touchpoints

Analyse campaign performance and customer behaviour to provide actionable recommendations

Drive CRM transformation projects from requirements gathering through to implementation

Collaborate with analytics, technology, ecommerce, and marketing teams to improve customer experiences

Lead, mentor, and develop a small CRM team

SKILLS AND EXPERIENCE

The successful Senior CRM Manager will have the following skills and experience

Strong commercial experience in CRM, customer lifecycle marketing, and loyalty strategy

Experience working within retail, ecommerce, consumer, or customer-focused environments

Hands-on experience with CRM platforms and marketing automation technologies

Strong knowledge of Salesforce Marketing Cloud or similar CRM technologies

Proven experience owning or significantly contributing to loyalty programme development

Excellent stakeholder management and cross-functional collaboration skills

Strong analytical mindset with the ability to translate insight into business action

BENEFITS

The successful Senior CRM Manager will receive the following benefits

Salary between £55,000 - £75,000 - depending on experience

HOW TO APPLY

Please register your interest by sending your resume to Majid Latif via the Apply link on this page.