Senior CRM Executive

Senior CRM Executive Location: Liverpool (Speke) – Full time, office based Contract: Full time, permanent

We're working with a fast-growing outdoor and performance sportswear brand, born and headquartered in Liverpool, now recognised across the UK and increasingly overseas. The brand sits at the intersection of sportswear and streetwear, built for athletes and adventurers, and has grown rapidly through a loyal online community, standout retail partnerships and its own bricks and mortar presence. It's a business that's scaled fast without losing its founder-led, close-knit culture, and this is a great opportunity to join a CRM function playing a central role in that growth.

They're now looking for a CRM Executive or Senior CRM Executive to join the CRM and Retention team, reporting into the CRM & Retention Lead. You'll help deliver the CRM and retention strategy across email, SMS, app push and loyalty; a hands-on role blending campaign delivery, customer journey optimisation and performance analysis.

What you'll be doing

Owning campaign delivery end to end across email, SMS and app push, from briefing and building through to proofing, audience selection and scheduling

Supporting key trading moments, product launches and promotions, working closely with Marketing, Ecommerce and Creative

Working across UK and international markets, including coordinating translated content

Building customer segments using behavioural, transactional and engagement data

Building and optimising automated journeys within Klaviyo

Supporting loyalty and retention initiatives more broadly

Analysing campaign and journey performance, supporting testing and identifying opportunities for improvement

Keeping an eye on competitor and industry activity to bring fresh ideas to the table

What we're looking for

1-2 years' hands-on CRM, retention or email marketing experience, including building and scheduling campaigns within a CRM platform or ESP (Klaviyo experience highly desirable)

Experience building and optimising automated journeys, segmentation and personalised comms

Exposure to SMS, app push or loyalty communications would be beneficial

Confidence analysing performance data and turning insight into commercially focused recommendations

Excellent attention to detail, with strong proofing and QA skills

Highly organised and proactive, comfortable managing multiple deadlines independently and working across teams

Background in fashion, sportswear, retail or ecommerce would be beneficial

What's on offer

Full time, permanent role, 100% office based

Competitive salary, dependent on experience

25 days holiday plus your birthday off and 8 bank holidays

40% staff discount online

Onsite parking, including EV charging points

Sliding scale annual company bonus scheme

Death in Service paying 4x annual salary

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.