Senior Brand Marketing Manager - beauty brand

The Role

Confidently owns the management of integrated brand campaigns from strategy through to launch, acting as the central brand hub for every project and campaign. You'll pull plans together across the wider marketing anddigital teams — working closely with Ecommerce, NPD and Senior Management to drive always-on brand

moments — and partner with Partnerships, Influencer Marketing, Organic Social and Creative to bring it all to

life.

Key Responsibilities

Own the end-to-end management of integrated brand campaigns, from strategy through to launch, acting

as the go-to brand hub for every project

Pull plans together across the wider marketing and digital teams, working closely with Ecommerce, NPD

and Senior Management to drive always-on brand moments

Build strong creative briefs and work closely with the Creative team to bring concepts to life that generate

awareness while staying true to brand identity and tone of voice

Lead an 'always-on' playbook of brand stories that pulse throughout the year across channels, helping

build out briefs and populate the brand content calendar

Present regularly to cross-functional teams — Digital, Ecommerce, NPD and Senior Leadership — to

introduce campaigns, share plans, track progress and report results

Produce well-organised campaign toolkits and decks, bringing assets and plans together for the wider team

to use

Submit detailed briefs for specific asset needs — video, educational graphics, paid digital — tracking

progress closely with Creative to hit deadlines

Proofread visual assets and copy, including video scripts, stills and headlines, to keep a consistent tone of

voice across every brand touchpoint

Work closely with Partnerships, Influencer Marketing, Organic Social and Creative to bring brand

moments to life as a professional storyteller

Analyse campaign results to provide short and long-term strategic recommendations

Work with the Ecommerce team on how brand activations and launches land on-site, including Shopify

product and landing pages

About You

Beauty experience preferred

Proven experience owning integrated brand campaigns end-to-end, from strategy through to launch

A natural storyteller, confident bringing brand moments to life consistently across every channel

Comfortable presenting plans and results to cross-functional teams and senior stakeholders

Sharp eye for proofreading copy and visual assets to keep tone of voice consistent

Proactive, with the confidence to work directly with external agencies to support events

Collaborative — used to working closely with Ecommerce, NPD, Partnerships, Influencer, Social and

Creative teams rather than in a silo

Comfortable working inside Shopify

Experience delivering multiple product launches

Excellent organisation and project management skills