Senior Brand Manager (f/m/x)

The role: What's in the Box

Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"?

As our Senior Brand Manager NL, you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture.

This is not a traditional, siloed branding role. You will operate within a fast-paced, complex matrix organization, bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in end-to-end campaign management, exceptional agency governance, and specific expertise in driving high-converting D2C retail campaigns that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our Growth Marketing team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth.

What you’ll do: The Recipe

Share core responsibilities, aim for 5-7 concise statements that start with engaging and descriptive verbs. Use inclusive and straightforward language to make the content accessible to a wide audience. Wherever possible, clarify who the person will collaborate with—such as cross-functional teams, stakeholders, or customers—and what they’ll be expected to deliver.

What you’ll bring: The Ingredients

Drive Local Strategy & Brand Equity: Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends.

Campaign Management: Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs.

Accelerate D2C Retail Campaigns: Design and execute tactical, high-performing D2C retail marketing