SDR Coach and Trainer

About the team

The Sales Enablement team exists to make our sales team’s lives easier. As SumUp's SDR function continues to scale across Spain and Italy, we're building the coaching infrastructure that will help that growth stick. This role sits at the heart of that shift: moving the SDR team away from volume-led activity toward higher-quality prospecting, stronger discovery, and higher-value merchant acquisition. If you're someone who gets genuine satisfaction from watching others improve and can turn sales experience into practical, performance-changing coaching, this is a role worth paying attention to.

Check out our Barcelona office

What you'll do

Own SDR new hire onboarding, role-play capability, and ongoing skills development across reps located in Barcelona and Milan but serving a variety of European markets and languages.

Build and maintain structured coaching frameworks, scorecards, and feedback loops in partnership with SDR Team Leads

Use call recordings, role plays, and performance data to identify development needs and deliver targeted coaching on call quality, discovery, objection handling, and ICP focus

Configure and manage AI role-play tools to scale multilingual practice and produce consistent, actionable feedback across markets

Capture what high performance looks like, industry tips, and document best practice from top SDRs, and translate performance trends into training that moves the needle

You'll be great for this role if you…

Have experience in B2B SaaS SDR, BDR, Inside Sales, or Sales Training, with a strong understanding of outbound sales, discovery, objection handling, and qualification

Have the ability to coach using call recordings, role plays, scorecards, and performance data to drive measurable improvement

Are comfortable building onboarding programmes, workshops, and practice sessions from scratch in an ambiguous, fast-paced environment

Have a strong coaching mindset: listen well, diagnose quickly, give practical feedback, a