Sales Merchandiser,

Reed Business Support in Bath is looking for a Sales Merchandiser for a highly successful and growing brand with offices in the South West.

This is a permanent role

£28,000 - £32,000 + bonus & benefits

4% pension contribution, 4 x’s death in service, access to the staff shop, 33 days holiday (inc bank holidays)

The purpose of this role is to conduct consumer sampling activity within Off-Trade accounts, building brand awareness and driving sales through engaging, high-quality customer interactions. The role will also support ad hoc consumer events and trade shows.

This position is ideal for an energetic, relationship-driven individual with a passion for a quality brand and a desire to help grow a brand nationwide.

Key Stakeholders

External

Retail store managers

Consumers

Trade show and event organisers

Internal

Commercial Team

Operations

Supply Chain

Support Functions

Key Responsibilities

Sales & Relationship Building

Build and maintain strong relationships with Off-Trade store managers

Secure in-store sampling opportunities within retail locations

Proactively book and manage regular sampling sessions within supermarkets

Product Promotion & Brand Activation

Deliver engaging product sampling experiences to consumers

Educate customers on the unique qualities and benefits of the cider range

Organise and execute tasting events and promotional activities to increase brand awareness and trial

Represent the brand professionally at all times, including at trade shows and consumer events

Territory Management

Manage a nationwide schedule of store visits, sampling events, and activations

Plan routes and diary efficiently to maximise coverage and productivity

Reporting

Provide regular feedback and reports on

Sampling activity and outcomes

Customer and retailer feedback

Market insights and opportunities

Track and report against KPIs and productivity metrics

Experience

Previous field sales, brand ambassador, or consumer-facing promotional experience

Proven ability to quickly build relationships in B2B and/or B2C environments

Experience working independently and managing a territory

Background in FMCG, drinks, food, or hospitality is advantageous but not essential

Personal Attributes

Warm, approachable, and naturally engaging

Resilient and self-motivated

Passionate about the brand and product

Proactive and solutions-focused mindset

Flexible attitude to working hours (including evenings and Saturdays)

Strong personal presentation and pride in representing the brand

Requirements

Full UK driving licence – essential

Access to a personal vehicle (mileage reimbursed) – essential

Right to work in the UK

To apply for this brand new role, please click ‘‘apply’’ and send your cv to