Sales Enablement Specialist - EMEA

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: London, the UK

About the role

What you'll do

Sales Outcome Ownership

Identify and close productivity gaps by cohort; measure success by deal velocity, win rate, and quota attainment, not completion rates

Own 90/180-day new hire outcomes using data and field observation

Support competitive deal reviews; help create structure and tools for improvements

Design repetitive solutions starting from ad-hoc micro-interventions (30-day improvement plans, peer coaching) in addition to broad programs

Onboarding & Methodology

Redesign and operate with AI regional onboarding with structured curriculum (MEDDPICC, SFDC, competitive positioning) plus embedded field support

Master MEDDPICC; audit discovery quality and coach on methodology adoption

Work with managers in 1:1s to diagnose rep-specific barriers and enable managers to coach their teams

Program Management and AI-native operating model

Manage regional onboarding timelines and content rollouts

Partner with other GEO enablement

Act as regional lead for EMEA content on the enablement platform: you are accountable for accuracy and regional relevance of what reps are served, including AI-generated material.

Use AI to draft, adapt, translate, and localise enablement at speed

Turn recurring questions and objections into durable, reusable assets

Desirable Skills, Knowledge, and Experience

5-7 years sales enablement focused on field rep coaching and behavior change

Direct enterprise sales experience; complex multi-stakeholder deals

Proven track record diagnosing and closing rep skill gaps

MEDDPICC or equivalent sales methodology mastery

SFDC and AI fluency: comfortable pulling reports and modelling productivity signals

Strong program management and stakeholder communication skills

Preferred Qualifications

Sales manager coaching and 1:1 development experience

Competitive win/loss analysis and field ride-along experience

Productivity metrics and quota attainment analysis

GTM or sales operations partnership in high-growth SaaS background

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with