Sales Director, Retail & Consumer Goods

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT WE'RE LOOKING FOR

This is a SaaS enterprise sales leadership role, managing a team of Enterprise Account Executives in the DACH market for Braze’s market-leading Customer Journey Orchestration platform. We’re looking for someone who is passionate about helping brands communicate more effectively with their customers, building a winning team, and expanding our highly successful customer base.

The ideal candidate will have at least 5 years of successful experience leading and developing a team of enterprise sellers in a high-growth, rapidly evolving, and dynamically competitive market. Your team will focus on the entire lifecycle relationship with their clients, so you should have experience helping them develop and evangelize net-new business, while nurturing and expanding the relationships with their customer base. As a front-line leader whose team addresses the problems of customers across multiple industries—with a strong strategic emphasis on Retail and CPG—you should have strong business acumen, and help prepare for, and participate directly in, customer-facing engagements. Your leadership will have a direct impact on the success of our customers, the development of your team, and the success of Braze.

WHAT YOU'LL DO

Lead & Scale: Lead and mentor a distributed team of 6+ Account Executives across the DACH market (e.g., Munich, Berlin), driving performance across Strategic, Enterprise, and Commercial account segments.

Spearhead Expansion: Lead the strategic expansion of Braze in Central Europe, specifically dominating the Retail and CPG verticals to solidify our position as the undisputed category leader.

Market Evangelism: Act as the definitive face and voice of Braze for the Retail and CPG sector in the region. You will be the go-to leader for GTM initiatives, headlining industry events, and leading internal and external evangelism.

Drive Operational Excellence: Enforce disciplined deal execution, sales forecasting, pipeline management, and structured sales methodologies to ensure predictable revenue and cross-functional alignment with revenue operations.

Leverage the Ecosystem: Collaborate with and expand an ecosystem of System Integrators (SIs), Technology Partners, and Digital Agencies to drive joint GTM strategies and accelerate revenue.

Full-Lifecycle Engagement: Drive full-lifecycle customer engagement from prospecting and acquisition to retention and expansion, actively participating in complex, C-level customer meetings and negotiations.

Cross-Functional Collaboration: Foster deep alignment with internal teams including Business Development, Marketing, Customer Success, Legal, Sales Operations, and Partnerships.

WHO YOU ARE

Experienced Leader: 5+ years of experience leading enterprise sales teams in the DACH market, specifically managing teams of 6+ people across Strategic, Enterprise, and Commercial accounts.

Talent Magnet: A proven track record as a