Regional Marketing Manager, EMEA

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The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

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An overview of this role

As a Regional Marketing Manager, EMEA on GitLab's Regional Marketing team, you'll guide the strategy and execution of integrated programs that help increase pipeline growth across the EMEA region. You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities. In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment.

Some examples of our projects

Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline

Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region

What you’ll do

Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.

Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth.

Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change.

Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group.

Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes.

Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams.

Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA.

Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.

What you’ll bring

Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams.

Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail.

Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and