Regional Manager

Are you a driven, commercially minded sales professional with experience in garden retail, DIY, or home & gift? This is an exciting opportunity to join a growing business within the sector.

Managing a well-established North & Midlands territory, you'll play a key role in driving sales, developing accounts, and positioning a full product range.

About You

Proven field sales experience within garden retail, DIY, home & gift, or similar sectors

Strong ability to sell a category or product range, not just individual products

Commercially aware, proactive, and self-sufficient

Confident relationship builder with strong account management skills

Able to manage a large territory effectively and prioritise workload

Must live within the sales patch

Additionally, you may have

Experience within FMCG or repeat purchase product environments

Exposure to launching or growing new product categories

Experience with online or e-commerce accounts

Familiarity with an ordering systems (training provided)

The Role

As Regional Sales Manager, you'll take ownership of a North & Midlands territory, focusing primarily on Garden Centres, Home & Gift retailers, and some DIY accounts.

You will

Manage and grow existing customer relationships across your region

Identify and win new business opportunities

Sell and promote full product ranges and categories

Drive uptake of a newly launched bird food range

Develop category-led strategies with customers

Manage a mix of field-based and online accounts

Attend trade shows and customer events

Travel across your territory with regular overnight stays (fully covered)

Occasionally attend international trips

This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.

About the Business

Our client is an established and well-respected supplier within the garden retail industry, known for delivering innovative and high-quality products.

What's On Offer?

Uncapped commission structure (typically ~10%, but higher earning potential for driven individuals)

Quarterly bonus payments

Choice of company car (flexible options)

Fuel card included with company car

All travel and hotel expenses covered

Daily lunch allowance

23 days holiday + bank holidays

Company iPhone, iPad, and laptop

Training provided, including systems

What's Next?

For an informal chat, please call me, Rae, on , email , or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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