Regional CRM Lead (North Region)

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our North region, including countries in the Nordics and the Baltics. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices.

This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to the Director of CRM

What you’ll be doing

Day-to-day in this role, you’ll

Own the strategic development and execution of customer-centric initiatives, translating business objectives into actionable, data-led campaigns and customer journeys

Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities

Develop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth.

Drive the strategic