Project Management Lead (x/f/m)

The role

We are seeking an X-Channel Project Management Lead within the Paid Marketing X-Channel Team — a cross-functional group responsible for the platforms, data, and tools that make paid marketing campaigns possible. Unlike channel teams that focus on campaigns, this team focuses on the infrastructure, processes, and workflows that enable them.

Reporting to the X-Channel Director, you will own the project governance framework that determines how work gets prioritised and delivered across the Paid Marketing organisation. You will lead the shift from reactive support to proactive growth partner — embedding structured governance, driving AI and automation enablement, and building scalable processes that reduce friction and unlock performance at global scale.

This role is ideal for someone with a strong background in project or programme management, within marketing or digital environments, who combines operational rigour with the strategic instincts to engage senior stakeholders with confidence.

What you’ll do

Own end-to-end delivery of strategic cross-functional initiatives — defining scope, managing timelines, resources, and stakeholder alignment against agreed success criteria

Enforce the XPM project governance model: Tier 1/2 classification, RICE prioritisation scoring, RAID logs, RAG status reporting, and Success Criteria Agreements

Lead the quarterly XPM Discovery Forum to surface cross-channel blockers and translate findings into a prioritised roadmap; balance top-down leadership priorities with bottom-up team discovery

Oversee and coordinate project managers to ensure consistent, high-quality delivery across the XPM portfolio

Design and standardise internal workflows — building request loops, automated approval processes, and project management frameworks that eliminate operational friction

Act as internal champion for AI-powered marketing tools — owning adoption management, documentation, and feature updates so teams extract maximum value from th