KeyStep

Product Analyst (all genders)

HelloFresh
København, Capital RegionDenmark, Denmark
17 days ago
full-time

Skills & Technologies

SQLData AnalysisStrategyCRMMakeSEND

Job Description

The Role (What’s in the Box)

It’s a typical day in our Islands Brygge office. Data is being pulled, patterns are analyzed, and decisions are made on which recipes make it into the meal kits we send to thousands of customers every week. As a Product Analyst (all genders) in our Menu Strategy & Planning team, you use those insights to inform the development of our recipe database, a key component in how our physical product comes together.

Along the way, a simple question comes up: What actually makes a recipe one that customers come back for?

It’s exactly this kind of question you will help answer. Your mission is to use your analytical expertise to facilitate the development of a broad pool of diverse, well-liked, and affordable recipes to excite and delight our customers, while supporting the planning needs of our menu.

What You’ll Do (The Recipe)

Analyze customer and product data to generate insights and provide strategic direction for the development of our culinary product, ensuring a strong balance across cost, utilization, variety, retention, and performance

Translate product and menu composition strategy into clear and aligned recipe development plans

Manage the launch of product improvements (e.g. recipe concept launches) to our customers

Continuously improve and optimize recipe planning processes, ensuring strong coordination across teams (menu planning, editorial, recipe developers, and product marketing)

Contribute to high customer engagement by optimizing core menu signaletics and communication (e.g. tags, labels, categories, CRM)

Build and maintain a network of international counterparts to stay up to date with product planning best practices and collaborate across markets

What You’ll Bring (Your Ingredients)

Have ~2 years of hands-on data analysis experience, with strong SQL skills that enable you to uncover insights

Have strong problem-solving skills that help you find the right approach to tackle any analytical challenge

Easily find yo

Company & Role Analysis

JobSeeker+
Likely perks
Private MedicalPension25+ Days HolidayStock OptionsLearning BudgetFlexible Hours
Culture & working style

Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.

Market salary range

£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)

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