Principal Product Manager, Loyalty & Referrals

Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat & seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.

Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalization logic to pricing, forecasting, supply chain optimization, and initiatives that help reduce food waste. While our brands operate independently to serve distinct customer needs, they are united by shared platforms, data, and operational excellence built by HelloTech.

HelloTech works in autonomous, cross-functional alliances, each owning a specific product or domain end to end. By working with our Warsaw office, you will help shape scalable, data-driven products used across our markets, working with a modern tech stack and international teams to continuously improve how people discover, order, and enjoy HelloFresh’s products, today and in the future.

About the role: What's in the Box

This position is for a Principal Product Manager to hold accountability for the referral product: the experience across digital apps and websites, the behavioral mechanics that encourage customers to invite others, and the underlying systems that support experimentation and continuous improvement. The service provider will partner closely with Marketing to build experiences that drive commercial outcomes. Beyond the traditional program, there is genuine room to develop new forms of viral growth that expand past traditional referral models.

The referrals domain—one of the most critical channels for acquiring new subscribers—lives within the Engagement tribe. This tribe focuses on deepening relationships between consumers and core brands as the product e