About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: San Francisco, New York, Seattle, Austin, Chicago
About the Role
Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.
In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.
What You'll Do
Own Campaign Strategy & Execution
Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
Define campaign narrative, target audiences, and success metrics
Drive Cross-Functional Collaboration
Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
Build strong relationships and influence stakeholders across the organization
Create & Manage Campaign Artifacts
Develop and oversee creation of campaign content working with both internal teams and external resources
Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
Ensure content consistency and quality across all campaign touchpoints
Execute Multi-Channel Campaigns
Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
Deliver Data-Driven Insights
Track key performance indicators (KPIs) for all campaigns
Analyze campaign data to identify trends, opportunities, and areas for improvement
Provide regular, actionable insights and recommendations to leadership and stakeholders
What We're Looking For
Required Qualifications
7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
Proven track record of successful end-to-end campaign management and optimization
Strong problem-solving abilities with experience finding creative solu
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)