Principal Campaign Manager

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations: San Francisco, New York, Seattle, Austin, Chicago

About the Role

Cloudflare’s global campaigns team is seeking a highly motivated Principal Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle—from strategy and content development to launch, optimization, and measurement—driving awareness, engagement, and, ultimately, pipeline growth.

In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.

What You'll Do

Own Campaign Strategy & Execution

Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization

Define campaign narrative, target audiences, and success metrics

Drive Cross-Functional Collaboration

Partner closely with Product Marketing, Regional Marketing, Brand and Digital Marketing teams

Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel

Build strong relationships and influence stakeholders across the organization

Create & Manage Campaign Artifacts

Develop and oversee creation of campaign content working with both internal teams and external resources

Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents

Ensure content consistency and quality across all campaign touchpoints

Execute Multi-Channel Campaigns

Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels

Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI

Deliver Data-Driven Insights

Track key performance indicators (KPIs) for all campaigns

Analyze campaign data to identify trends, opportunities, and areas for improvement

Provide regular, actionable insights and recommendations to leadership and stakeholders

What We're Looking For

Required Qualifications

7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing

Proven track record of successful end-to-end campaign management and optimization

Strong problem-solving abilities with experience finding creative solu