PR & Communications Executive

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Salary: £35,000–£45,000 per year (estimated)

Location: Edinburgh

Working arrangement: Hybrid – 2 days per week in the Edinburgh office

Full-time | Permanent About the opportunity Via is partnering with a growing AI and fintech business to recruit a PR & Communications Executive for its Edinburgh team.

This is a broad, hands-on communications role focused on building the company's profile across the UK financial services and technology markets.

You'll work closely with the Head of PR & Communications, developing relationships with journalists, pitching stories and commentary, supporting PR campaigns and finding opportunities to put the business and its senior leaders into relevant industry conversations.

The role goes beyond traditional PR. You'll also gain exposure to thought leadership, content, customer stories, executive communications, events, awards and wider marketing campaigns.

You don't need to be an AI or fintech expert from day one. Strong B2B PR or communications experience, excellent writing skills and confidence working directly with journalists are the most important foundations. What you'll be doing

Build and maintain relationships with journalists across business, technology, fintech and financial services media

Proactively pitch stories, commentary, interviews and contributed articles

Identify relevant news and media opportunities for the business

Support PR campaigns around product launches, research, company news and customer successes

Help manage the day-to-day press office

Respond to journalist enquiries and coordinate interviews

Prepare briefing documents and talking points for senior spokespeople

Write and edit press releases, pitches, commentary and other external communications

Maintain PR, communications and editorial calendars

Develop customer stories, case studies and testimonials

Work with Sales and Customer Success to identify strong customer stories

Support senior leaders with LinkedIn content and executive communications

Contribute to webinars, research reports, whitepapers and thought-leadership content

Identify relevant conferences, panels, podcasts and webinar opportunities

Coordinate industry award entries and speaking opportunities

Support relationships with industry analysts and research organisations

Help deliver conferences, roundtables, webinars and customer events

Support internal communications around company news, customer wins and product developments

Collaborate with Marketing, Sales, Product and Customer Success teams

What we're looking for You'll ideally have:

Experience within PR, communications, media relations or a closely related role

Previous experience working in a B2B environment

Hands-on experience dealing directly with journalists

Experience proactively pitching stories and securing media opportunities

Strong writing and editing skills

Experience producing press releases, pitches, commentary or similar communications

Good news judgement and an understanding of what makes a strong media story

Confidence communicating with journalists and senior stakeholders

The ability to turn complex or technical information into engaging, accessible content

Strong organisation and attention to detail

The ability to manage several projects and deadlines simultaneously

An understanding of how PR supports brand awareness and wider commercial objectives

An interest in technology, AI, fintech or financial services

Confidence working within a fast-moving, growing business

Ability to work from the Edinburgh office 2 days per week

Candidates from either PR agencies or in-house B2B communications teams are encouraged to apply.

Previous experience specifically within financial services or fintech isn't essential. Candidates with relevant B2B PR experience across technology, SaaS, professional services, corporate communications or other complex industries could also be a good fit. Useful but not essential

Existing relationships with relevant UK journalists

Financial services, fintech or technology PR experience

Knowledge of compliance, regulation or risk

Experience with executive profiling and thought leadership

Events, awards or speaker-programme experience

Analyst relations experience

PR monitoring or media database platforms

HubSpot or other marketing automation tools

Understanding of areas such as Consumer Duty, conduct risk or AI governance

Why apply?

Estimated £35,000–£45,000 salary depending on experience

Hybrid working – 2 days per week in the Edinburgh office

Regular company off-sites and gatherings

Work-abroad policy

34 days' holiday, including flexible bank holidays

Your birthday off

Private health and dental care

Life insurance

Income protection and critical illness cover

Pension with up to 5% matched employer contribution

Enhanced family leave

Flexible benefits platform

Optional Personal Development Plan

Direct exposure to senior leaders, customers and journalists

Build specialist experience across AI, fintech and financial services

Broad remit spanning PR, media relations, thought leadership, executive communications and marketing

If you're a strong communicator who enjoys finding stories, building relationships with journalists and turning complex subjects into engaging content, this is an opportunity to build your PR career within a fast-growing technology environment.