Performance Marketing Manager

The role

As Performance Marketing Manager, you'll own paid media performance across Google, Meta and TikTok for Livefoods Direct — driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue.

What you'll do

Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads

Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy

Build and maintain customer audience segments across ad platforms

Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend

Report on paid channel performance directly to the Head of E-commerce

Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality

About you

Essential

4+ years' hands-on paid e-commerce campaign management

Hands-on experience running Google Ads: Search, Shopping and Performance Max

Hands-on Meta & TikTok (GMV Max) Ads campaign management

Confident with GA4, audience building/segmentation and budget forecasting

Clear, confident communicator — you'll be reporting results and rationale to senior stakeholders

Able to be in our Harlow office Tuesday–Thursday

Nice to have

Amazon Ads, Google Tag Manager or product feed tools

WooCommerce familiarity

SEO knowledge

Live food or wider pet industry knowledge

What we offer

A newly created role with real scope to shape strategy as the team and the division grow

£45,000–£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site)

Budget ownership and a direct line to the Head of E-commerce