Performance Marketing Manager

Performance Marketing Manager - B2B SaaS

Manchester (1-2 days per week)

Up to £50,000 + Excellent Benefits

Most performance marketing roles focus on clicks, traffic and lead volume. This one focuses on pipeline, revenue and growth.

I'm working with a PE-backed SaaS business looking for a Performance Marketing Manager to own a key growth engine responsible for generating qualified pipeline, reducing CAC and delivering measurable commercial impact.

Reporting to the Head of Demand Generation, you'll take ownership of performance across paid search, paid social, SEO, CRO, ABM, review platforms and emerging AI search channels. You'll play a key role in bringing capability in-house and shaping how marketing contributes to business growth.

Why this role stands out

Genuine ownership and commercial influence

Accountability for pipeline, CAC and revenue, not just lead volume

Broad remit across paid acquisition, SEO, CRO, attribution and AI search

Opportunity to shape and build a growing function

Significant investment and backing behind the business

What you'll own

Paid search, paid social and acquisition performance

Review platforms, marketplaces and CPL partnerships

Budget allocation, forecasting and optimisation

CAC, SQL, conversion and pipeline performance

SEO, CRO and website optimisation

ABM targeting and retargeting campaigns

Testing, attribution and channel performance

Emerging AI search opportunities

We're keen to speak with people who have

B2B SaaS performance marketing experience

Experience managing paid media budgets and delivering commercial outcomes

Strong understanding of CAC, pipeline generation and ROI

Expertise across Google Ads, LinkedIn Ads, GA4, SEO and CRO

Experience working closely with Sales and Demand Generation teams

Strong analytical and optimisation skills

Experience using AI to improve marketing performance and efficiency

The ideal candidate

You'll think beyond clicks and lead volume, understanding how marketing drives pipeline, revenue and business growth. You'll be commercially minded, data-driven and comfortable making decisions based on performance, attribution and ROI.

This is an excellent opportunity for someone who wants to move beyond managing channels and take genuine ownership of a revenue-generating marketing function.

If this position sounds like it might be of interest, please feel free to get in touch via email .