Paid Campaign Executive (PPC)

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts

Tide is available for UK, Indian, German and French SMEs

Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

Over $300 million raised in funding

Over 2,500 Tideans globally - we’re diversity champions!

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE ROLE

The Tidean at this position would be required to be an experienced professional with practical knowledge in planning, delivery and execution of Paid Search, who also has the resources and/or is willing to learn and own other channels too. You will be driven, proactive, analytical and able to think outside the box in the fast-paced and ever evolving digital marketing landscape. At Tide, we are always looking for innovative ideas to maximise efficiency and reach the people who would be truly interested in our product, therefore you will be exposed to a number of opportunities across web and app marketing techniques.

As a PPC Executive you’ll be

Building and optimising PPC campaigns across the UK. As well as being accountable for a wide range of search engines and ad networks (including Display, YouTube, Google App and Apple Ads Campaigns).

Using your expertise in the Google ecosystem & beyond to contribute to detailed & ambitious channel roadmaps that will sustain long-term growth.

Updating and building performance reports on a regular basis, staying on top of performance trends & providing analysis around the core KPIs to identify trends and insights.

Ensuring internal documentation and knowledge bases are regularly updated.

Using a rapid test-and-learn mentality, designing and implementing tests, maintaining best practice.

Conducting keyword, competitor and market research to uncover trends and growth opportunities.

Creating relevant and compelling adverts to maximise campaign performance and ad quality score.

Lead in the planning and design on new PPC landing pages.

Working with our design team to prepare and refresh visual assets.

WHAT WE ARE LOOKING FOR

2+ years’ hands-on experience running Paid Search and knowing the cutting edge-developments in that space.

Excellent working knowledge of Google Ads, Microsoft Ads and Google Analytics.

Strong reporting, analysis and data interpretation skills, experience in working with large data sets

Strong understanding of Paid Media and best practices

You have experience across driving traffic to websites, mobile applications, call centres and understand how to maximise returns across all of them.

As well as the ability to work collaboratively in your team, you are a self-starter, who thrives on ownership and accountability, with proven ability of acting on your own initiative to deliver results.

Excel proficient and numbers driven with strong attention to detail

Analytical mindset and meticulous work ethic

Experience in mobile app marketing is a plus

WHAT YOU’LL GET IN RETURN

25 days paid annual leave

3 paid days off for volunteering or L&D activities

Personal L&D budget

Mental wellbeing platform

WFH equipment allowance

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible work