Outbound Sales Team Lead

Outbound Sales Team Lead – Cologne

Location: Cologne, Germany | Team: EU GTM – Sales | Type: Full-time, Office-first

Team description

Our New Markets Sales team is responsible for launching and scaling SumUp's commercial presence in new territories across Europe — and Switzerland is our next big focus. This role sits at the heart of that expansion: you'll be based in our Cologne office, leading a team of outbound Sales Representatives who sell remotely into the Swiss market across all language regions. It's a genuine build opportunity — you'll help shape the team from the ground up, define how we go to market in Switzerland, and set the standard for how we sell, coach, and grow in a brand new territory.

What you'll do

Lead and coach a growing team of outbound Sales Representatives selling remotely into the Swiss market, running weekly pipeline reviews, one-to-ones, and performance conversations

Refine the outbound sales strategy for Switzerland — including sequencing, messaging for our ideal customer profile, account sourcing, and territory mapping across CH language regions

Support direct reports in client and prospect meetings, helping them close deals and develop their commercial skills

Use sales data and metrics to track individual and team performance, and report results clearly to senior leadership

Play an active role in hiring and onboarding new Sales Representatives as the team scales through 2026

Use AI-assisted sales tools to support the team's outbound workflows and improve execution efficiency

You'll be great for this role if…

Experience managing a sales team, with the ability to coach, motivate, and hold people accountable to clear targets

Strong background in a closing sales role as an individual contributor, with a track record of consistently hitting or exceeding targets

Solid understanding of outbound sales processes, including sequencing, prospecting, and pipeline management

Fluency in German and English is essential; French and/or I