Online Marketing Manager

Online Marketing Manager – Berlin

Location: Berlin, Germany | Team: Acquisition EU – Performance | Type: Full-time

Team description

Our Performance Marketing team sits at the heart of SumUp's acquisition engine, responsible for driving paid growth across core and expansion markets in Europe. We're a small, high-ownership team that works closely with Sales, creative partners, and external agencies to turn media spend into qualified pipeline — and we care deeply about the quality of that pipeline, not just the volume. This role exists because we're scaling fast: more markets, more channels, more complexity — and we need someone who can own the operational rhythm that keeps everything running well, while helping us build the repeatable processes that make expansion sustainable.

👉 Take a look inside our Berlin office

What you'll do

Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes.

Translate business priorities into channel strategies and actionable plans, balancing short‑term performance with long‑term growth.

Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops—turning insights into concrete optimizations.

Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders.

Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout.

Coordinate cross‑functional delivery with internal teams and external partners—briefing, prioritising, and ensuring on‑time, high‑quality execution.

Create clear documentation and reporting that supports decision‑making and scales best practices across markets and teams.

What we’re looking for

Hands‑on performance marketing experience, with a track record of improving efficiency and scali