National Sales Manager

National Sales Manager | Medical Devices | UK

Lead. Coach. Develop. Deliver.

Are you an experienced medical sales leader who enjoys getting the very best out of people?

Do you believe sustainable sales success comes from exceptional coaching, structured processes and leading from the front rather than simply chasing numbers?

We're partnering with a highly respected UK medical device manufacturer to appoint a National Sales Manager to lead an established, successful commercial team within the medical consumables sector.

Base salary £60-70k NEG with commission, car and package.

This is an outstanding opportunity for a hands-on leader who thrives on developing talent, building high-performing teams and creating a culture of accountability, collaboration and continuous improvement.

The Opportunity

Reporting into the senior leadership team, you'll take responsibility for a national sales team of three Territory Managers, overseeing a business generating approximately £6 million in annual revenue.

This is not a role where you'll simply analyse reports from behind a desk. You'll spend significant time in the field coaching, mentoring and developing your team, helping them maximise opportunities, improve their sales effectiveness and ultimately achieve outstanding results.

The organisation has a highly structured approach to sales management, with clear processes, planning and performance frameworks. You'll be expected to embrace this philosophy, using data, coaching and disciplined sales execution to drive consistent growth.

Key Responsibilities

Lead, motivate and develop a national field sales team.

Coach and mentor individuals through regular field visits and joint customer meetings.

Drive performance through structured sales processes and effective territory planning.

Support key customer relationships across NHS and healthcare accounts.

Deliver the regional sales strategy and achieve revenue growth objectives.

Identify opportunities to improve sales effectiveness, pipeline management and customer engagement.

Foster a high-performance culture built on accountability, collaboration and continuous improvement.

About You

You'll already have experience managing medical device sales professionals and be passionate about helping others succeed.

We're looking for someone who combines commercial credibility with genuine leadership capability.

You'll ideally have

A minimum of 2 years' people management experience within medical device or healthcare sales.

Strong experience selling medical consumables, single-use devices or closely related healthcare products is ideal – procurement experience is mandatory.

A proven track record of coaching and developing successful sales teams.

Experience selling into NHS Acute Trusts and healthcare procurement environments.

Excellent planning, forecasting and territory management skills.

A structured, process-driven approach to sales leadership.

The ability to inspire, challenge and support people to consistently exceed expectations.

What's on Offer

Excellent basic salary.

Performance-related bonus.

Company car or car allowance.

Comprehensive benefits package.

Genuine autonomy within a well-established and respected organisation.

The opportunity to shape, develop and grow a successful national sales team.

If you're an ambitious medical sales leader who believes that exceptional coaching, disciplined sales management and developing people are the foundations of long-term success, we'd love to hear from you.