At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
Tide is available for UK, Indian, German and French SMEs
Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,800 Tideans globally
Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
The Member Engagement Marketing (MEM) Copy team sits within our UK/Europe Marketing function, with a focus on producing content for our current Tide members. We work especially closely with our colleagues in CRM to develop engaging copy for campaigns which cover Tide’s full suite of products and features. We’re a 7-person team which includes local writers for our German and French markets, too. Come join us!
Understanding what a good brief looks like and answering it with high-quality English copy that drives product engagement
Jargon busting! Turning technical information into simple, compelling messaging and content
Creative copywriting across multiple formats, primarily email and mobile notifications, but also blog posts and landing pages
Passionate about customer experience, with a focus on delivering the best, most engaging content for SMEs
Reviewing, amending and approving existing content, including the work of other writers. You’ll be a source of support and guidance for other writers both in the team and around the business
Collaborating with multiple teams, including our copy community, to deliver Tide’s overarching strategy
Confident in communicating with various stakeholders to provide updates on projects
Working with a stellar content team who have a proven track record of delivering excellent copy
Excellent communication and copywriting skills. As this is a midweight role, we’d expect you’ve been in a copy or content writing role for around 2 years
Strong proofreading and editing skills in the English language: you’re known for your attention to detail and impeccable spelling and grammar
You’re passionate about problem-solving and suggesting new initiatives to improve ways of working
You’re knowledgeable about the SME sector, including UK industry trends and competition
You’re self-assured, driven, able to make decisions and take responsibility for them
You have experience of working with a Style Guide or Tone of Voice guide and understand why this is important
You have experience of working with a CRM team as stakeholders or colleagues
You have excellent planning, organisational and time management skills
You have experience with Jira and Confluence. Experience with Contentful or any CMS tools is also a nice to have
You have experience in finance, a start-up or fast-growing company
You have a copywriting portfolio - please share this alongside your application
Salary: EUR 20,400 - EUR 22,950 annual gross
25 days paid annual leave
3 paid days off for volunteering or L&D activities
Extended
Neutral 2–4 sentence summary of what working at this company is like, drawn from public reviews and press coverage. Tone, collaboration style, pace, benefits highlights.
£45,000 – £60,000 (Glassdoor, Levels.fyi, 2025)
