Marketing & Web Analyst

Web Marketing Analyst – App, Digital & Customer

We’re working with a data driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer. This is a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.The role sits across performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently sits across multiple platforms and touchpoints, this role will bring that together into a single, trusted view, enabling better decisions around channel investment, acquisition, customer value and retention. You’ll act as the go-to person for marketing analytics, working closely with marketing, data and commercial teams.

The key areas covered

Digital performance (GA4, GTM – across web, app and paid channels)

Attribution (cross-platform measurement – AppsFlyer / Firebase nice to have)

Data & reporting (Power BI, SQL)

What’s in it for you?

Up to £75K DOE

Remote + flexible working (1 day/month in office)

Training and development budget

28 days holiday + bank holidays

Pension

Social incentives + more

Role & Responsibilities

Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised

Analysing digital performance across paid channels, with a focus on improving efficiency, conversion and ROI

Working across web, app and marketing data to understand cross-channel journeys

Ensuring tracking accuracy across complex web and app journeys

Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies

Supporting the move towards more advanced, LTV-led measurement

Building and maintaining dashboards covering CAC, LTV, ROAS and conversion

Working directly with data (including SQL where needed) to improve reporting accuracy

Delivering customer and commercial insight through cohort and segmentation analysis

Supporting marketing, pricing and product decisions with clear, data-led recommendations

Analysing CRM and lifecycle performance to improve conversion, retention and reactivation

Skills & Experience

5+ years’ experience in marketing, digital or growth analytics

Strong hands-on experience with GA4 and GTM (essential!!)

Experience analysing web/on-site, digital marketing and ideally app data

Understanding of cross-channel journeys and attribution

Experience with paid media measurement (Google Ads, Meta etc.)

Power BI (or similar reporting tools)

Advanced Excel, SQL desirable but not essential

Exposure to AppsFlyer or Firebase beneficial, but not required

Confident communicator, able to explain insight clearly and work with senior stakeholders

Apply now or email

No sponsorship offered for this role, and you must be happy to commute to Manchester or London once a month

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.