Marketing Manager – Specification & Projects

Warrington | Hybrid | £35,000–£45,000 + bonus

I’m working with an established, product-led business in Warrington who are creating a brand new Marketing Manager role focused on their Specification & Projects business.

As this is a brand new position, you’ll have a huge amount of autonomy to build the strategy, develop new ideas and create the marketing approach from the ground up.

The aim is simple: build awareness, generate demand and get the business specified on more projects. What will you be doing?

You’ll own the marketing strategy for the Specification & Projects side of the business, working closely with the Specification Director and Sales team.

You’ll be responsible for

Developing the specification marketing strategy and activity plan

Identifying target sectors, accounts and audiences

Understanding architects, consultants, contractors and project decision-makers

Developing propositions and messaging for different sectors

Creating content such as CPDs, educational materials, case studies and technical thought leadership

Supporting the Specification Sales team with marketing and sales enablement

Developing campaigns across events, PR, digital, email and account-based marketing

Building lead generation and nurturing activity

Working with CRM teams to track leads and measure the project pipeline

Managing external agencies across content, PR, digital, events and design

Measuring what is working and continually improving the approach

This is much less about traditional brand marketing and much more about building a new commercial marketing channel.

You’ll have the opportunity to work closely with Sales, Technical, Product and Commercial teams and really understand the audiences you're trying to influence.

What are they looking for? You’ll ideally have experience in B2B, specification, project or account-based marketing.

Experience within construction, building products, architecture, engineering, electrical, HVAC, fire protection or another technical/product-led environment would be particularly relevant.

You’ll ideally have experience with

B2B marketing

Specification or project marketing

Architects, consultants, contractors or other professional audiences

Lead generation and nurturing

Technical or educational content

Case studies and thought leadership

Events and partnerships

CRM and pipeline measurement

Agency and project management

You don’t necessarily need to have worked in lighting. What’s important is that you’re comfortable understanding a technical product or service and turning that into a proposition that makes sense to a professional audience.

The business This is a brand new position, so you’ll have a huge amount of freedom to shape it.

They’re looking for someone who is entrepreneurial in their approach, enjoys figuring things out and won’t be afraid to bring new ideas and try something different.

What’s on offer?

£35,000–£45,000 salary

Flexibility around salary for the right person

Monthly bonus of up to £300 based on company performance

Hybrid working – 3 days in the Warrington office / 2 from home

20 days’ holiday, increasing with length of service

Office closure over Christmas, which doesn’t come out of your holiday allowance

A brand new role with genuine autonomy to build something from the ground up

If you’re a B2B marketer who likes the idea of building something new, having plenty of autonomy and seeing the direct commercial impact of your work, I’d love to hear from you.

INDBSO