Marketing Manager

We are working with a consumer finance company who are entering an exciting phase of change and transformation as a business. The Marketing Manager role has come about as a result of a promotion internally and will be responsible for defining the customer marketing strategy and looking at how customers are communicated with across various touch points.

Role will be based in central London with hybrid working, 3 days in the office.

Client Details

The client are a mission focused consumer finance business who are looking to hire a Customer Marketing Manager into their team in central London. This role will be responsible for developing the customer marketing strategy and porject managing across the wider business.

Description

Key responsibilities of the Marketing Manager role

Leading the end-to-end delivery of customer marketing strategies that support business priorities and improve customer outcomes

Using data insights, segmentation and behavioural science to create personalised customer communications

Developing a customer contact strategy that defines what we communicate, when we communicate and to which customer segments

Building strong relationships with stakeholders across the business, influencing decisions and ensuring the voice of the customer is represented

Leading change initiatives that support business transformation and customer engagement

Profile

The successful candidate

Experience developing and delivering customer marketing strategies that drive key business and customer outcomes

Proven ability leading complex projects involving multiple stakeholders

Excellent written and spoken communication skills

Experience developing and delivering customer contact plans across the customer lifecycle

Experience using customer insights, behavioural science and data to influence marketing strategies

Experience managing a team or mentoring

Ability to prepare and managing budgets

Track record of communicating strategies and recommendations to multiple audiences including senior stakeholders

Ability to manage tight deadlines in a fast-paced environment

Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve key objectives

Experience leading or supporting business change and transformation initiatives, with the ability to adapt

Financial services experience not required - consumer services experience would be advantageous

Job Offer

Competitive