Marketing Manager

Marketing Manager City of London 4 days in office, 1 day WFH Up to £70,000+ Bonus

About the Opportunity Our client is an ambitious, high-growth recruitment business with an established reputation in specialist markets and a clear vision for the future.

They are now looking for a commercially minded Marketing Manager to take ownership of their brand, marketing strategy and market presence. This is not a role for someone who simply follows a plan. They are looking for an ideas person, a challenger, someone who questions how things have always been done and brings fresh thinking that helps the business stand out in a crowded market.

The successful candidate will play a key role in elevating the brand, driving engagement across multiple audiences, and creating marketing activity that is memorable, impactful and commercially effective.

The Role This is a hands-on marketing leadership role with responsibility for developing and executing innovative marketing initiatives that strengthen brand awareness, support business growth and enhance market positioning.

You'll have the freedom to test new ideas, challenge conventional recruitment marketing approaches and create campaigns that build genuine visibility and credibility amongst clients, candidates and industry influencers.

Working closely with senior stakeholders across the business, you'll drive a marketing function that is creative, commercially focused and constantly evolving.

Key Responsibilities Brand Strategy & Market Positioning

Lead the evolution of the company's brand presence and market reputation

Develop compelling brand narratives that differentiate the business from competitors

Identify creative opportunities to increase visibility, engagement and market influence

Ensure brand consistency across all channels and touchpoints

Continuously challenge existing approaches and introduce innovative marketing ideas

Content & Thought Leadership

Develop high-quality, engaging content that builds authority within target markets

Create and oversee multi-channel campaigns across social media, website, email and digital channels

Collaborate with internal subject matter experts to create thought leadership content

Drive storytelling that showcases expertise, success and market insight

Introduce content formats that increase engagement and audience growth

Digital Marketing & Growth

Own and optimise website performance, user experience and conversion opportunities

Drive SEO strategy and organic growth initiatives

Analyse marketing performance and identify opportunities for improvement

Explore emerging platforms, technologies and channels to drive competitive advantage

Use data and insight to inform decision-making and maximise ROI

Personal Brand & Social Influence

Elevate the personal brand presence of consultants and leadership teams

Develop scalable content and engagement strategies across LinkedIn and other relevant platforms

Encourage a culture of thought leadership and market engagement

Support teams in building stronger professional networks and digital visibility

Campaigns & Commercial Impact

Plan and deliver campaigns aligned to business objectives and growth targets

Generate awareness, engagement and meaningful commercial opportunities

Work closely with leadership teams to align marketing activity with strategic priorities

Measure campaign performance and continuously optimise results

What We're Looking For Experience

Experience in a Marketing Manager role or a Senior Marketing Executive ready to step into a broader position

Proven success delivering impactful digital and brand marketing campaigns

Strong content creation and copywriting skills

Experience managing websites, social channels and digital marketing activity

Understanding of SEO, analytics and performance marketing

Experience within recruitment, professional services or B2B environments

Skills & Attributes

Creative thinker with a disruptive mindset

Naturally curious and always looking for what's next

Commercially aware and focused on outcomes rather than activity

Confident challenging ideas and influencing stakeholders

Strong communicator capable of turning ideas into action

Self-sufficient, proactive and highly accountable

Comfortable operating in a fast-paced, ambitious environment

Passionate about building brands that people notice and remember

What Success Looks Like Within the first six months, you will have:

Elevated the brand's visibility and positioning within its target markets

Introduced fresh marketing initiatives that drive engagement and conversation

Delivered measurable improvements across digital performance and audience growth

Strengthened personal branding and thought leadership activity across the business

Established a marketing function that is innovative, commercially focused and recognised as a key growth driver

Why Join? This is an opportunity to shape the marketing agenda within an ambitious recruitment business that genuinely values new ideas and entrepreneurial thinking.

You'll have the autonomy to challenge the status quo, experiment with new concepts and make a visible impact on how the brand is perceived in the market.

If you're looking for a role where creativity, innovation and commercial thinking are genuinely encouraged, we'd love to hear from you.

Morgan Spencer Limited, registered in England & Wales No: 4254114