Marketing Manager

About the Business

We are a growing business technology solutions provider and Sage strategic partner, helping SMEs across the UK improve operational performance through cloud software, ERP, finance systems, managed IT services, and digital transformation solutions.

Working with leading technology vendors including Sage and other complementary business software providers, we deliver consultancy-led solutions that help organisations streamline processes, improve reporting, and scale effectively.

As part of our continued growth strategy, we are seeking an experienced and commercially focused Marketing Manager to lead and execute integrated B2B marketing activity that drives brand awareness, lead generation, and revenue growth.

This is an exciting opportunity for a hands-on marketer who enjoys working in a fast-paced technology environment, managing a small team and can combine strategic thinking with practical delivery.

Role Overview

We are seeking an experienced B2B Marketing Manager to develop and deliver a high-impact marketing strategy across our portfolio of Sage and wider business technology solutions.

The successful candidate will take ownership of the full marketing mix, creating and executing integrated campaigns across digital and offline channels to generate qualified leads and support pipeline growth working with the wider central Marketing team.

You will work closely with sales, vendor partners, and senior leadership to align marketing activity with commercial objectives and customer acquisition goals. The role requires a proactive and data-driven marketer with strong experience in technology, SaaS, ERP, IT services, or professional services marketing.

Experience using CRM and marketing automation platforms — ideally Salesforce, HubSpot, or similar enterprise systems — is desirable.

Key Responsibilities

Develop and execute the company’s B2B marketing strategy aligned to business growth objectives

Plan and deliver integrated marketing campaigns across email, digital advertising, social media, webinars, events, PR, and thought leadership

Drive inbound lead generation and nurture campaigns to support sales pipeline growth and customer acquisition

Work closely with sales and business development teams to align marketing activity with revenue targets and conversion objectives

Manage and optimise CRM-driven marketing campaigns and customer journeys using data-led insights

Monitor campaign performance, analyse KPIs and ROI, and provide regular reporting to senior leadership

Collaborate with Sage and other strategic technology vendors on joint marketing initiatives and partner campaigns

Support website development, SEO, paid search activity, and digital performance optimisation working with the wider Central Marketing Team

Develop customer case studies, technical content, sales collateral, and thought leadership materials

Stay informed on market trends, competitor activity, and developments within the business technology and digital transformation sector

Skills & Experience

Essential

Minimum 5 years’ experience in a B2B marketing management role

Proven success delivering measurable lead generation campaigns within technology, SaaS, ERP, IT services, or professional services sectors

Appreciation of digital marketing expertise across email, social media, SEO, PPC, content marketing, and marketing automation (this is managed by Central Marketing)

Experience using CRM and campaign management platforms such as Salesforce, HubSpot, or similar

Excellent communication and stakeholder management skills, including engagement with senior leadership teams

Strong analytical mindset with the ability to interpret campaign data and optimise performance

Highly organised, proactive, and capable of managing multiple projects in a fast-paced environment

Commercially aware with a strong understanding of sales and marketing alignment

Desirable

Experience working with Sage products or within a Sage reseller/channel partner environment

Understanding of vendor-led and channel marketing programmes

Experience marketing ERP, finance systems, cloud software, managed IT, or digital transformation solutions

Experience managing webinars, customer events, and partner-led campaigns

What We Offer

Competitive salary of up to £65,000

Hybrid and flexible working environment

Opportunity to shape and lead marketing strategy within a growing technology business

Career progression opportunities as the company expands

Collaborative and entrepreneurial culture

Please note this is a hybrid role and can be based from our Manchester, Bolton or London office