Marketing Manager

We’re working in partnership with a fast-growing, highly respected events and media business to recruit a Marketing Manager for an exciting international launch.

This is a rare opportunity to take full ownership of the marketing strategy for a brand-new, high-profile design industry event launching in New York. You’ll build the marketing function from the ground up—shaping the brand, driving exhibitor demand, and delivering strong visitor registration numbers in a competitive global market.

If you thrive in a fast-paced, build-phase environment and want real ownership and visibility, this role offers both impact and progression.

The Role

As Marketing Manager, you’ll lead the end-to-end delivery of marketing campaigns for a major event launch, working closely with commercial, content, and senior leadership teams.

You’ll be responsible for driving both visitor attendance and exhibitor acquisition, ensuring the event launches with strong momentum and market credibility.

Key Responsibilities

Strategy & Campaign Delivery

Own and deliver the full marketing strategy aligned to commercial objectives

Build and execute multi-channel campaigns across key launch phases

Define messaging, positioning, and audience targeting

Visitor Marketing & Growth

Drive high-quality visitor registrations through targeted campaigns

Develop tailored messaging for key audiences (designers, architects, buyers, etc.)

Manage the full visitor journey from sign-up to event attendance

Exhibitor Marketing Support

Partner with the commercial team to support exhibitor sales and pipeline growth

Create B2B marketing campaigns, assets, and promotional materials

Develop exhibitor toolkits to maximise engagement and ROI

Digital, CRM & Performance

Manage performance across email, paid social, organic, and web

Build and optimise CRM journeys and automation

Track and report on KPIs including registrations, CPL, and conversion rates

Content, Social & Brand

Deliver engaging content and social campaigns to build awareness

Ensure consistent, high-quality brand messaging

Collaborate with design and content teams on campaign assets

Partnerships & Industry Engagement

Build relationships with key industry partners and associations

Support PR and launch activity to generate buzz and credibility

Identify opportunities for collaboration and audience growth

Budget & Stakeholder Management

Manage marketing budget effectively to maximise ROI

Work cross-functionally to ensure alignment and delivery

Provide clear reporting and performance insights

About You

Proven experience in events, exhibitions, or B2B marketing

Strong campaign management across digital, email, and lead generation

Experience driving registrations or demand in a commercial environment

Highly organised and comfortable managing multiple priorities

Data-driven with strong analytical and reporting skills

Confident communicator with strong copywriting ability

Hands-on, proactive, and thrives in a fast-paced launch environment

Desirable

Experience launching a new event, product, or brand

Exposure to design, interiors, architecture, or built environment sectors

Experience with CRM platforms and marketing automation

Experience managing agencies (creative, paid media, PR)

What’s in it for you?

Opportunity to own and launch a major international event

Regular travel to New York (4–5 times per year)

High visibility role with direct impact on business growth

Collaborative, ambitious, and fast-growing environment

Location & Hours

Based in Loughton, Essex (office-based)

Working hours aligned to New York: 12:00pm – 8:15pm, Monday to Friday

To Apply

Contact David or Adam at Greys Specialist Recruitment