Marketing Manager

We are looking for a hands-on Marketing Manager to take ownership of all marketing activity across brand, digital and ecommerce within a growing homeware business.

You will be responsible for driving online sales, generating leads, improving website performance and managing a small marketing team.

This is a varied role covering digital marketing, content, ecommerce development and brand activity, working closely with senior leadership and external partners. What you will do

Own and deliver the full marketing strategy

Manage the marketing budget and track performance against targets

Drive lead generation and online sales growth

Support the development and ongoing improvement of an ecommerce website

Work with developers and external agencies to improve website performance, user experience and conversion rates

Manage SEO, PPC, paid social, email marketing and social media activity

Plan and deliver marketing campaigns, promotions and product launches

Create and oversee content for social media and email marketing

Monitor website and campaign performance using data and analytics

Manage product marketing materials including catalogues, brochures and POS assets

Coordinate trade shows and events from planning through to delivery

Lead and develop a small marketing team

Report on performance and key marketing metrics to senior leadership

What we are looking for

Strong experience in a hands-on marketing role within a product or retail environment

Experience managing or supporting an ecommerce website

Good understanding of digital marketing channels including SEO, PPC, paid social and email marketing

Experience working with external agencies, developers and creative partners

Commercial mindset with a focus on performance and results

Experience managing or mentoring a small team

Confident using data to improve marketing performance

Strong communication and project management skills

Desirable

Experience with ecommerce platforms such as Shopify or Magento

Knowledge of UX, CRO and website optimisation

Experience in home, lifestyle or interiors products

Experience with CRM or marketing automation tools

Exposure to international marketing