Marketing Manager at C&M Travel Recruitment | KeyStep

Job Description

Marketing Manager required by an exciting travel-industry specialist publishing and events company. Circa 50K. Mon-Fri. Hybrid (3 days) London Office. This is an opportunity to take ownership of the marketing strategy across a varied portfolio of B2C and B2B brands and lead a small team of talented marketers.

Responsibilities of Marketing Manager

· Develop and deliver marketing strategies across a portfolio of digital platforms and print publications.

· Plan and coordinate campaigns across a range of channels, including email, social media, website content and paid advertising.

· Lead the promotion of industry events, helping to increase registrations, ticket sales, awards entries and attendee engagement.

· Build and improve customer journeys through CRM management, audience segmentation and marketing automation.

· Deliver integrated client campaigns across multiple channels, ensuring projects run smoothly and achieve measurable results.

· Track campaign performance using website analytics, audience insights and key metrics to continually improve future activity.

· Manage marketing budgets, monitor KPIs and share performance updates and recommendations with senior leaders.

· Oversee brand messaging and creative output, ensuring a consistent identity across all marketing channels.

· Identify new ways to grow audiences through partnerships, new marketing opportunities and fresh campaign ideas.

· Support, mentor and develop the marketing team, creating a collaborative, high-performing working environment.

· Work closely with editorial, commercial and customer success teams to align marketing activity with wider business goals and support revenue growth.

Skills and Experience Required for this Marketing Manager role

Travel Industry Experience in a Senior Marketing role with a strong track record of delivering successful campaigns and strategies.

Strong digital marketing knowledge across email, social media, content, CRM, automation and analytics.

Confident using CRM and marketing platforms to create personalised customer journeys.

Data-driven with strong analytical skills and a focus on improving performance.

Great communication, leadership and stakeholder management skills.

Proactive and commercially minded, with the ability to manage multiple projects in a fast-paced environment.