Marketing Lead, Virality (all genders)

The role

As Marketing Lead, you'll be the senior expert driving HelloFresh Group's global referral and virality programme - one of our key growth engines. This is a high-ownership, high-impact role: you'll set the direction, own the Referral and Virality KPIs and define the operating model that enables execution across the organization.

This role sits at the intersection of CRM, product marketing, growth, and performance, spanning 16 markets and 8 brands globally. You will lead the work, organizing cross-functional teams, defining the operational plan and tactical playbooks, shaping how the virality function is perceived and built over time.

You bring the depth of an expert and the range of a generalist: as comfortable in the data as you are in a senior stakeholder room, as rigorous in planning as you are fast in execution. You bring a product management mindset to marketing — translating strategy into clear priorities, experiments, and measurable outcomes.

If you love owning growth programmes end-to-end, thrive at the intersection of marketing, CRM and product, and want to help define what best-in-class referral looks like at a global company - this role is for you.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Own the Programme - Strategy to Execution

Own HelloFresh's global referral and virality programme, defining the proposition, channel strategy, roadmap, measurement framework, and execution model across CRM and product.

Translate business objectives into clear priorities, measurable outcomes, and an operating rhythm that enables cross-functional delivery.

Act as the organization's subject matter expert for referral and virality, influencing strategy and aligning senior stakeholders.

Build & Sca